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The 22 Immutable Laws Of Marketing Paperback – 24 Oct 1994

by Al Ries (Author), Jack Trout (Author)

40 customer reviews

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Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

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Product description

About the Author

Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus.

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Product details

Paperback: 160 pages
Publisher: Profile Books Ltd; Main edition (24 October 1994)
Language: English
ISBN-10: 1861976100
ISBN-13: 978-1861976109
Product Dimensions: 12.9 x 0.9 x 19.8 cm
Average Customer Review: 40 customer reviews
Amazon Bestsellers Rank: #38,267 in Books (See Top 100 in Books)
- #109 in Books > Textbooks & Study Guides > Higher Education Textbooks > Business & Finance > Sales
- #157 in Books > Textbooks & Study Guides > Higher Education Textbooks > Business & Finance > Marketing
- #528 in Books > Textbooks & Study Guides > Higher Education Textbooks > Business & Finance > Management

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40 customer reviews

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Joseph Kurian, Dias

Please update this beautiful book

20 June 2016

Format: Kindle EditionVerified Purchase

This is an amazing book but very dated. It is marketing fundamentals at its best and quite bit sized digestible (again marketing relevency applied to the content). The big BUT is that they need to update this book and make to relevant to readers today or for the future. Several examples mentioned in this book are very very old and into the dust now.

2 people found this helpful

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AyushN

Must buy!

16 June 2018

Format: PaperbackVerified Purchase

A book you can religiously follow for a long time to come whenever you need to step back and refresh your fundamentals on Marketing.

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Amazon Customer

Goes against the grain.

16 August 2018

Format: Kindle EditionVerified Purchase

Good ready and thought provoking. Need to see if these laws apply to startup and silicon valley technology companies.worth the purchase. Lot to learn.

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Vishal

A useful marketing manual

26 May 2018

Format: PaperbackVerified Purchase

Really a good book giving totally different insights related to marketing techniques.

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JP Chandran

Four Stars

31 July 2018

Format: Kindle EditionVerified Purchase

too good book.. every marketing student should read it

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VIVEK SHIVDASANI

Short worthwhile book

2 September 2016

Format: Kindle EditionVerified Purchase

I paid Rs 170 for this book and I got more then my monies worth. I look forward to reading other books written by this duo.

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Chinmay Panday

Immutable purchase

23 June 2018

Format: PaperbackVerified Purchase

Undoubtedly the must have for marketers.

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dr navneet goyal

Suberbly amazing

5 December 2017

Format: PaperbackVerified Purchase

Amazing read! Practical advice

One person found this helpful

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The 22 Immutable Laws Of Marketing Paperback – 24 Oct 1994

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