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THE 22 IMMUTABLE LAWS OF MARKETING Paperback – 24 October 1994

4.6 out of 5 stars 2,064 ratings

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About the Author

Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus.

Product details

  • Publisher ‏ : ‎ Profile Books Ltd; Main edition (24 October 1994)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 160 pages
  • ISBN-10 ‏ : ‎ 1861976100
  • ISBN-13 ‏ : ‎ 978-1861976109
  • Item Weight ‏ : ‎ 140 g
  • Dimensions ‏ : ‎ 12.8 x 1.2 x 19.6 cm
  • Country of Origin ‏ : ‎ United Kingdom
  • Customer Reviews:
    4.6 out of 5 stars 2,064 ratings

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4.6 out of 5 stars
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Mak
2.0 out of 5 stars Not really useful for small businesses
Reviewed in the United Kingdom 🇬🇧 on 8 February 2019
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12 people found this helpful
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PNH
5.0 out of 5 stars A classic book and a must-have for all business owners.
Reviewed in the United Kingdom 🇬🇧 on 3 November 2022
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Martin Turner
5.0 out of 5 stars Superb - albeit the same as the 22 Immutable laws of branding
Reviewed in the United Kingdom 🇬🇧 on 25 February 2008
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Laura
2.0 out of 5 stars Very out of date now
Reviewed in the United Kingdom 🇬🇧 on 27 August 2022
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MJ Powell
5.0 out of 5 stars Just loved this book
Reviewed in the United Kingdom 🇬🇧 on 29 July 2016
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