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The 22 Immutable Laws Of Branding Paperback – 3 Apr 2000

4.5 out of 5 stars 14 customer reviews

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Product description


The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense

About the Author

Laura Ries is a graduate of Northwestern University and a partner in the marketing strategy firm Ries and Ries. They act as consultants of major corporations, including Alcoa, Frito-Lay, Glaxo Wellcome, Merck and Pillsbury.

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Product details

  • Paperback: 192 pages
  • Publisher: Profile Books Ltd; Main edition (3 April 2000)
  • Language: English
  • ISBN-10: 1861976054
  • ISBN-13: 978-1861976055
  • Product Dimensions: 13 x 1.3 x 19.7 cm
  • Average Customer Review: 4.5 out of 5 stars 14 customer reviews
  • Amazon Bestsellers Rank: #31,949 in Books (See Top 100 in Books)
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