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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand Audio CD – Audiobook, CD, Unabridged

4.5 out of 5 stars 18 customer reviews

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Product description

About the Author

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding, The Fall of Advertising and the Rise of PR (which was a Wall Street Journal and a BusinessWeek bestseller), and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others.

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Product details

  • Audio CD: 1 pages
  • Publisher: Blackstone Audiobooks; Unabridged edition (22 April 2014)
  • Language: English
  • ISBN-10: 148300600X
  • ISBN-13: 978-1483006000
  • Product Dimensions: 13.3 x 1.3 x 15.2 cm
  • Average Customer Review: 4.5 out of 5 stars 18 customer reviews
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18 customer reviews

4.5 out of 5 stars

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