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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand by [Ries, Al, Ries, Laura]

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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand 1st Edition, Kindle Edition

4.5 out of 5 stars 19 customer reviews

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Audible Audiobook, Unabridged

Length: 272 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Amazon.com Review

As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.

"Marketing is building a brand in the mind of the prospect," they write. "If you can build a powerful brand you will have a powerful marketing program. If you can't, then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective." A no-holds-barred look at a diverse collection of successful--and not-so-successful--branding efforts undertaken by these and other high-profile firms, their book distills the most critical principles involved into a series of clear rules with straightforward titles such as The Law of Expansion, The Law of Contraction, The Law of Consistency, and The Law of Mortality. While some of their suggestions may at first seem counterintuitive, together they compose a logical blueprint for success in today's ever-more-competitive environment. --Howard Rothman

Review

‘Attacks the jargon of the marketing professional with common sense. Independent


Product details

  • Format: Kindle Edition
  • File Size: 771 KB
  • Print Length: 272 pages
  • Publisher: HarperCollins e-books; 1st edition (6 October 2009)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ISBN-10: 0060007737
  • ISBN-13: 978-0060007737
  • ASIN: B000FC10H0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.5 out of 5 stars 19 customer reviews
  • Amazon Bestsellers Rank: #29,450 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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19 customer reviews

4.5 out of 5 stars

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