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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand by [Ries, Al, Ries, Laura]
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand 1st , Kindle Edition

4.4 out of 5 stars 10 customer reviews

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Length: 272 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Amazon.com Review

As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.

"Marketing is building a brand in the mind of the prospect," they write. "If you can build a powerful brand you will have a powerful marketing program. If you can't, then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective." A no-holds-barred look at a diverse collection of successful--and not-so-successful--branding efforts undertaken by these and other high-profile firms, their book distills the most critical principles involved into a series of clear rules with straightforward titles such as The Law of Expansion, The Law of Contraction, The Law of Consistency, and The Law of Mortality. While some of their suggestions may at first seem counterintuitive, together they compose a logical blueprint for success in today's ever-more-competitive environment. --Howard Rothman

Review

“Indispensable to anyone seeking to build a business into a recognized brand.” (--Philip J. Romano, CEO, Romano Enterprises)

“Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how.” (--Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University)

“Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding.” (--Patrick M. Sullivan, CEO, SalesLogix)

“Provides a worthwhile addition to the branding library. This book’s worth buying.” (--Atlanta Business Chronicle)

“If you want to...lasso consumers and burn brand identity into their minds, read this book.” (--Advertising Annual 1999)

Product details

  • Format: Kindle Edition
  • File Size: 890 KB
  • Print Length: 272 pages
  • Publisher: HarperCollins e-books; 1st edition (6 October 2009)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ISBN-10: 0060007737
  • ISBN-13: 978-0060007737
  • ASIN: B000FC10H0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.4 out of 5 stars 10 customer reviews
  • Amazon Bestsellers Rank: #5,259 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.4 out of 5 stars
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Top Customer Reviews

Format: Paperback
Book filled with invaludable insights about branding - unfortunately reeks of dated examples. E.g. Yahoo was a great internet brand which it is not anymore - there are many more rich examples of internet branding which occurred after this writing. Narration by David Drummond is excellent.
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Format: Paperback
Among the best Branding and Marketing Books ever written. Their trademark simple writing style, is a gift for Marketers trying to make sense of the world of Branding. This book is replete with great examples just like the earlier books of Al Ries.
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Format: Kindle Edition
Good read....one of the best books of branding...it captures minute details and strategies of branding and it's implications on sales in short term and long term as well.
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Format: Kindle Edition Verified Purchase
Not the latest on topic. Good insights. Needs better editorial and synthesis, simplification and condensation of content. Contains good examples.
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By Maya on 26 December 2014
Format: Paperback Verified Purchase
great go-to book for quick ref., just like the '22 laws of marketing'
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