- Paperback: 336 pages
- Publisher: Harper Business; Revised ed. edition (26 December 2006)
- Language: English
- ISBN-10: 006124189X
- ISBN-13: 978-0061241895
- Product Dimensions: 13.5 x 2.1 x 20.3 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (105 customer reviews)
- Amazon Bestsellers Rank: #640 in Books (See Top 100 in Books)
influence: The Psychology of Persuasion (Collins Business Essentials) Paperback – 26 Dec 2006
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For markters, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)
Influence should be required reading for all business majors. (Journal of Retailing)
This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)
The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)
About the Author
About the Author: Dr. Robert B. Cialdini is an American psychologist, professor and writer with expertise in the areas of persuasion, compliance and negotiation. Sometimes referred to as the Godfather of Influence, Robert B. Cialdini is one of the most cited and respected social psychologists worldwide. He is also the founder and president of Influence At Work, a strategic planning and consulting organization aimed at assisting companies in increasing their performance. Dr. Cialdini's clientele includes organizations like Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA amongst many others.
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Top Customer Reviews
market forces often seduce us into buying things. From this book, we
can also learn how to convince others of our ideas.
I had never thought that companies often advertise their certain
products and then short-supply them. As a result, we often go to
shops and buy something else of the same company. And then,
eventually, after a few days, we end up buying that product which
is often advertised. Thus, the companies sell more stuff and make
I remember the case of Cadbury Bubbly, a big choco-
late. They began advertising it on TV. I went to at least 15 shops to
buy it for my son who demanded it almost everyday. The newly launched
chocolate was not available in any store,
Eventually, I bought two chocolate bars instead of one to make him happy and
promised him to buy Bubbly as and when it would become available.
And, yes, I did buy the much advertised Bubbly later. Thus, instead
of one, I ended up buying three chocolate bars!
I have also been a victim of 'lowballing' method. Once, I went to a goldsmith
to get a gold ornament made. He gave an estimate of Rs. 32,000/--.
I and other family members were happy that the ornament would be
made at a good price. After it was ready, the man said the cost of
making turned out to be high and now we would l have to shell out
Rs. 38,000/--. By that time, we had started liking the design of the
ornament so much that we happily paid the higher amount without
any complaint!Read more ›
P.S. The language used is a bit academic in nature, but nothing so bad that you'll need to keep referring to a thesaurus.
P.P.S. The references provided after the epilogue are worth a read by themselves.
Prompt delivery by Amazon and the quality of book is also top notch. I would insist amazon to include bookmarks with all the orders of books made from their site.
Most Recent Customer Reviews
I ordered this book but I got the audio version from a friend. So, I preferred it.
Its made in a interesting way which always wants you to know more. Read more
In all my readings of my life this one's the best I came across...Published 1 month ago by Shankar Narayan