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A dog eat dogfood world

4.7 out of 5 stars 39 customer reviews

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A hilarious pseudo-history of marketing management, which explicitly denies resemblance to any actual history, and which will be horrified if some semblance be found. The story of a man who discovered that the path of life is strewn with treadmills and, if you get on one by mistake, you could keep running all your life to stay in the same place. The story of how a businessman may just be minding his...err...business and the 'Invisible Hand' can cause unexpected consequences to arise out of his innocent actions. There is no point blaming the tale for being exaggerated because that is precisely what it seeks to be - an 'exaggeratio ad absurdum' of some facets of the world. Anything you learn from the book - be it the basics of marketing management or a satirical view of Society - you do at your own risk. The tale only dogs the doings of Spike Fortune who only sought to feed dogs and, later, sought more dogs to feed. Jerry Fortune who, being fortuneless, gets dragged helter-skelter behind his uncle Spike in the latter's careening pursuit of commercial success and gets sandwiched between Spike and Tyke who was Spike's resident genius on enticing dogs with their wares. He also has to help Spike in his rivalry with Tom Rich, who is unwillingly dragged into upstaging Spike and tries to do it by teasing the palates of cats, helped by the bumbling efforts of Jasper Rich who would rather be partying than chasing cats with cat-foods.

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Product details

  • Paperback: 94 pages
  • Publisher: Fablery; First Edition edition (2015)
  • Language: English
  • ISBN-10: 9384315036
  • ISBN-13: 978-9384315030
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Bestsellers Rank: #1,58,317 in Books (See Top 100 in Books)
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Customer Reviews

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Format: Kindle Edition Verified Purchase
Humor and Satire are two highly unexploited genres. The so called best sellers list always have either thrillers or romance or paranormal only in them. Have people lost the ability to laugh or make others laugh? P.G.Wodehouse seems to have been the last writer who was insanely famous for his humorous writing and still continues to be so. Sadly he is long dead and there hasn’t been a proper successor of sorts. I think I might have found his successor albeit a “Corporate” version maybe. When this book came along for review I was absolutely delighted and lapped up to. To girl bound by the “corporate chains”, mocking marketing is like savoring a red velvet cake. This book indeed was my red velvet cake! (Not literally of course!)

For the first time, I decided to skip writing my version of the story in the review. The blurb does a better job and I am no humor writer. So check out the blurb of this book - here - before you read any further.

For a book that mocks the whole concept of marketing, the characters of the story were surprisingly well developed and built piece by piece. My favourite character was of course Spike, who reminded me of a certain someone from own life – the dumb guy who can’t even understand plain English. With immaculate sentence phrasing and writing as smooth as butter, the story turned out to be delightful read. Can you imagine Kotler-ish marketing strategies laid out is a Wodehousian way? Well, this writer did just that. I thought I was the only reader who thought so, until I was pleasantly surprised when a couple of other reviewers mentioned the same. This obviously implies the story effectively conveyed what the writer intended to. In fact, I got weird looks from people around me when I was reading this book as I was doubling up with laughter.
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Format: Paperback Verified Purchase
This review has to start with a apology and a confession. I have had this book for a few months and I have only managed to read it now. I gifted a copy to my father too; and his copy, he tells me, is already quite dog-eared and worn out from the many readers' it has been to. He shared it with many of his Bridge buddies and they all loved it; while I was still to crack the spine of mine open. And its a rather slim spine too, being the petite little novella that this is.
And now that I have finished the book I regret not having read it much, much sooner.
I met Suresh last month in Bangalore. Even before meeting him I had been a fan of his humor and wit, having followed his works on Facebook. He is even funnier and more charming in person. So they humor in this book came as no surprise. But what blew me away completely is the quality and consistency of it. It's not crass, it's not slap-stick. It's humor very craftily and yet simply delivered. And it's every where. Almost every few lines I was cracking up and doubling over. The wordplay is superb. And to keep that kind of humor going throughout the story is no mean feat. This will remind you of Wodehouse. I did, to me.
Suresh is a fabulous writer. So goes without saying that the story is brilliantly too, a very engrossing pseudo-history of marketing, told with such rich detail that it could just as well be a crash course in fundamentals of marketing.
The pace and the size of this story is its high-point. Any longer and it might have lost its spark, any shorter and it may have left the reader wanting more.

Well, it still does leave a reader wanting...for more such masterpieces from Suresh. Here's hoping...
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Format: Kindle Edition Verified Purchase
This is a slim book that packs quite a punch. Suresh Chandrasekaran has taken a healthy swing at the world of marketing, management-speak, and consumerism in general, and he does it with dry humour and felicity. Here you will find ego-fuelled corporate barons, subservient lackeys, hapless consumers, wannabe consultants and delightfully ethics-free bosses lampooned without mercy. Suresh’s command over the language is remarkable and is reminiscent of the Master, Sir. PG Wodehouse at times. Through it all, there is an undercurrent of deeper thought and reflection, and in the end, the reader comes away laughing yes, but also unsettled at the rising wave of materialism and unabashed consumerism all around him. The book is not flawless (I would have loved to see a little more emotional depth providing a deeper connect with the characters), but it is a fine debut. An author to watch out for.
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Format: Paperback Verified Purchase
A Dog eat Dog food world is no run of the mill book, and for readers starved for genuine humor and satire—I would recommend it without a moment’s hesitation. Blurbs claim a lot of things, promise even more, but more often than not a reader will feel cheated. In this case, the claim that this is a hilarious take on marketing management is amply justified.
The way the characters are introduced and developed (keeping in mind that this is a novella) is remarkable. You begin to feel you are on a rollercoaster of subtle humor and for a change you don’t want to get off, you want the roller to coast along. Mrs. Fortune hoping that Death would stop hovering around and for a change do its darned job, Fortune’s reactions to the various options placed before him to escape from ennui, and the way he does a remarkable Don Quixote tilting at ‘tread’mills keeps you smiling.
I have been and always will be a huge fan of PG Wodehouse, and I have long lamented the fact that there has been no one who has taken up his mantle. PG had a unique style of writing and he had the ability to make you smile and chuckle without trying too hard. I know comparisons are odious and will refrain from doing so, but I can’t stop myself from saying that Suresh Chandrasekharan in his own inimitable style brings back memories of the Master. The way he has melded different marketing concepts in a satirical way into a story that is gripping in and of itself is remarkable indeed.
Though knowing that this was a satire, a witty one, on marketing, I found myself rooting for Spike. I saw his transformation from a laidback hypochondriac to a raging trump’esque tycoon. How the mighty are fallen?!
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