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Most Affordable Kindle Now Even Better—Thinner and Lighter, and Still Only INR 5,999

Thin and light design lets you easily take your full library with you on-the-go

Bangalore, June 22, 2016: (NASDAQ: AMZN)—Amazon today introduced the all-new Kindle, making its most affordable reader thinner, lighter, and with twice the memory as the previous generation for the same price, just INR 5,999. Kindle is offered in your choice of black or white and is available at www.amazon.in/Kindle

“Tens of millions of readers around the world have Kindle e-readers and today, we’re excited to make our most affordable Kindle even better, while keeping the same breakthrough price point,” said Arthur van Rest, General Manager, Kindle. “With a thinner and lighter design, twice the memory, and all the features customers love about Kindle, it has never been a better time to be a reader.”

Kindle—Thinner, Lighter, Still Only INR 5,999

The all-new Kindle is thinner and lighter and has twice the memory compared to the previous generation Kindle. Now available in black and white color options, the new Kindle features a more rounded design, making it easy and comfortable to hold in one hand at any angle for extended reading sessions. Unlike reflective tablet and smartphone screens, the high contrast touchscreen display on Kindle eliminates glare in any setting, even in direct sunlight. Recent studies have shown that evening exposure to blue light from backlit screens like tablets and smartphones can suppress the body’s production of melatonin, a naturally occurring hormone that helps the body fall asleep. Because the Kindle display emits no light, you can read anytime without losing sleep. Like all Kindle e-readers, the all-new Kindle has a battery life that lasts for weeks and not hours.

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