- Paperback: 320 pages
- Publisher: Random House (18 September 2014)
- Language: English
- ISBN-10: 0753555190
- ISBN-13: 978-0753555194
- Product Dimensions: 13.5 x 1.7 x 21.6 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (506 customer reviews)
- Amazon Bestsellers Rank: #116 in Books (See Top 100 in Books)
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Zero to One: Note on Start Ups, or How to Build the Future Paperback – 18 Sep 2014
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"Crisply written, rational and practical, Zero to One should be read not just by aspiring entrepreneurs but by anyone seeking a thoughtful alternative to the current pervasive gloom about the prospects for the world" (The Economist)
A ground-breaking and thought-provoking book on innovation and what it takes for a new company to prosper, from the co-founder of one of the most successful tech start-ups in historySee all Product description
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Top Customer Reviews
One example is... bigger the market...bigger the competition it attracts. Give up obsessing on market size and Look for small niche market when you start and try to dominate it.
The competition may be good for consumers but bad for business and so try to create monopoly in your sphere. Examples are Google, Tesla, Paypal, eBay, Facebook etc.
In the process, there are some gems I collected. Like the contra learnings from the dot com bust –
1. Make incremental advances
2. Stay lean and flexible
3. Improve on competition
4. Focus on product , not sale
OR what Peter professes
a) It is better to risk boldness than triviality
b) A bad plan is better than no plan
c) Competitive market destroys profits
d) Sales matter as much as the product
Which one to choose – all upto you.
Peter is unapologetic about monopoly – as he views that every business is successful exactly to the extent it does what others cannot, this making monopoly the condition for every successful business. All happy companies are those who have earned a monopoly by solving a unique problem, all failed companies are those who failed to escape competition
In order to get to the monopoly, Peter suggests to analyse the business within some parameters:
a) Proprietary technology – should be 10 times better than closest substitute
b) Network effects – an expanding network of users will bring in more users. A product is viral if its core functionality encourages users to invite their friends to become users too.Read more ›
Entrepreneurship cannot be taught, but this book does put light on the fundamentals of starting a business.
Mr. Thiel has described the sauce of a successful start-up i.e., breakthrough technology, people, avoiding competition and building dominant positions in small markets, focus on sales, timing, etc. He has also explained his ideas in relation to both successful and unsuccessful start-ups.
However, the most interesting lesson is to find a secret that few other people are aware of and to use the knowledge to solve problems of people in a substantive way. As he says he loves to ask the question "What important truth you know which very few people agree with you on?"
He also believes that founders are very important (and as they say a little different), who need to be hands on and ideally should be beyond people who are salesmen and good at raising money.....but they also need to be able to find a secret and then get on with the business of implementing the secret. No surprises that Indian business houses have not been innovative.
So can entrepreneurship be taught......the question is whether art of finding secrets be taught ? Ironically, the book is based on notes taken of lectures that the author has given.
Very well written, easy to read and highly recommended.
Most Recent Customer Reviews
Everyone knows to scale from 1 to N, but rarely do someone know how to go from 0 to 1.Published 3 hours ago by Saurabh Mishra
An amazing journey from 0 ->1.This book lets us know about the kind of impact our small steps can have.Published 3 days ago by Abhinav
Nicely portraited ...all the necessary things with a slight touch of humorPublished 3 days ago by Ritankar Paul
Brilliant book.Real knowledge for aspiring entrepreneurs.Students,professional,
anyone who wants to live their life on their own terms. Read more
Book print quality quality was very cheap from this particular seller. Not worth more than 50 bucks.Published 6 days ago by KV
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