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The Functional Art: An introduction to information graphics and visualization (Voices That Matter)
 
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The Functional Art: An introduction to information graphics and visualization (Voices That Matter) [Import] [Paperback]

Alberto Cairo
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Book Description

22 August 2012 Voices That Matter
Unlike any time before in our lives, we have access to vast amounts of free information. With the right tools, we can start to make sense of all this data to see patterns and trends that would otherwise be invisible to us. By transforming numbers into graphical shapes, we allow readers to understand the stories those numbers hide. In this practical introduction to understanding and using information graphics, you’ll learn how to use data visualizations as tools to see beyond lists of numbers and variables and achieve new insights into the complex world around us. Regardless of the kind of data you’re working with–business, science, politics, sports, or even your own personal finances–this book will show you how to use statistical charts, maps, and explanation diagrams to spot the stories in the data and learn new things from it.

You’ll also get to peek into the creative process of some of the world’s most talented designers and visual journalists, including Condé Nast Traveler’s John Grimwade, National Geographic Magazine’s Fernando Baptista, The New York Times’ Steve Duenes, The Washington Post’s Hannah Fairfield, Hans Rosling of the Gapminder Foundation, Stanford’s Geoff McGhee, and European superstars Moritz Stefaner, Jan Willem Tulp, Stefanie Posavec, and Gregor Aisch. The book also includes a DVD-ROM containing over 90 minutes of video lessons that expand on core concepts explained within the book and includes even more inspirational information graphics from the world’s leading designers.

The first book to offer a broad, hands-on introduction to information graphics and visualization, The Functional Art reveals:

• Why data visualization should be thought of as “functional art” rather than fine art
• How to use color, type, and other graphic tools to make your information graphics more effective, not just better looking
• The science of how our brains perceive and remember information  
• Best practices for creating interactive information graphics
• A comprehensive look at the creative process behind successful information graphics  
• An extensive gallery of inspirational work from the world’s top designers and visual artists

On the DVD-ROM:
In this introductory video course on information graphics, Alberto Cairo goes into greater detail with even more visual examples of how to create effective information graphics that function as practical tools for aiding perception. You’ll learn how to: incorporate basic design principles in your visualizations, create simple interfaces for interactive graphics, and choose the appropriate type of graphic forms for your data. Cairo also deconstructs successful information graphics from The New York Times and National Geographic magazine with sketches and images not shown in the book.

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Review

“Welcome to Alberto’s world. Cairo has done it all in The Functional Art: theory, practice, examples. And he’s done it brilliantly. It is the most comprehensive and sensible book yet on real-world information graphics; we won’t need another one for a long time.” – Nigel Holmes, former graphics director for Time magazine and founder of Explanation Graphics

“If graphic designer Nigel Holmes and data visualizer Edward Tufte had a child, his name would be Alberto Cairo. In The Functional Art, accomplished graphics journalist Cairo injects the chaotic world of infographics with a mature, thoughtful, and scientifically grounded perspective that it sorely needs. With extraordinary grace and clarity, Cairo seamlessly unites infographic form and function in a design philosophy that should endure for generations.”
Stephen Few, author of Show Me the Numbers

This book is long overdue. Whether you’re just getting started visualizing information or have been doing it all your life, whether you're looking for a basic understanding of visualization or a detailed how-to reference, this is the book you’re looking for. Alberto Cairo, a professional journalist, information designer, and artist, shows how to visualize anything in a simple, straightforward, and intelligent way.”
Karl Gude, former infographics director at Newsweek and Graphics Editor in Residence at the School of Journalism, Michigan State University

The Functional Art is brilliant, didactic, and entertaining. I own dozens of books on visual information, but Cairo’s is already on the shortlist of five that I recommend–along with those by Edward Tufte, Nigel Holmes, and Richard Saul Wurman–to anybody who wishes to have a career in information graphics. Cairo is one of those rare professionals who has been able to combine real-world experience with the academia.”
Mario Tascón, director of Spanish consulting firm Prodigioso Volcán

"Read It. There is really nothing else to say. If you care about how visualization is used to communicate to people, this is the book for you. If you’re a journalist, you need to read it. If you’re an academic doing visualization research, you really, really need to read it. This is the stuff we’ve been missing in visualization for the last 25 years."
-Robert Kosara, EagerEyes

"If you’re interested to find the right balance between aesthetics and function in the context of data visualization, you cannot avoid Alberto Cairo’s The Functional Art, probably the best data visualization book published in 2012."
-Jorge Camões, www.excelcharts.com

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Amazon.com: 4.6 out of 5 stars  27 reviews
33 of 36 people found the following review helpful
3.0 out of 5 stars Disappointing 4 October 2012
By Easy Writer - Published on Amazon.com
Format:Paperback|Verified Purchase
I really wanted to like this book. The author appears to be deeply thoughtful, observant, well-read and experienced. The book is attractively designed with many color examples of infographics and other visual displays.

But the ideas are incomplete. For instance, the author goes to great pains in chapter 3 to construct a "visualization wheel" - an analytical framework for categorizing your infographic. More functional or decorative? More literal or abstract? Etc. I was getting excited! But the author just kinds of leaves it at that. It's rarely referenced again in the book and turns out not to be a very useful planning tool at all. So why did we spend an entire chapter on this?

Similarly, chapters 5-7 go deep into understanding how vision works: eye saccades, the blind spot, guessing what the picture is without full information, etc. Interesting stuff, but again, it doesn't lead to any great insights. Nothing that couldn't have been expressed without the optometry lesson.

Still, there are some useful ideas in here. Gestalt principles are important. The quick review of Bill Cleveland's research on more accurate graphing techniques. When to use detailed versus abstract imagery. All good ideas.

But there just weren't enough of them. And too many chapters that went deep into some topic but didn't bring back any good insights.

So, 3 stars for some good ideas. But this book should have been a lot better.
15 of 16 people found the following review helpful
5.0 out of 5 stars A comprehensive look at an important field 9 September 2012
By David W. Gray - Published on Amazon.com
Format:Paperback
In The Functional Art, Alberto Cairo has written one of the most comprehensive books on information design that I have ever seen. He starts by laying a foundation that makes the case for information graphics and visualization as a "functional art" -- that function being helping us humans make sense of the world and make more thoughtful, rational decisions. He makes the case for not only clear, minimal representations of data but also recognizes the roles that emotion, fun, perception and cognition play in our understanding of visual phenomena.

There's a fair amount of brain science in this book -- just the right amount, in my opinion, for anyone wanting to visually explore and express information and ideas. But Cairo follows the brain science with excellent practical knowledge and wisdom from the discipline of information design. With plenty of examples, case studies and interviews with expert practitioners, he manages to cover quite a lot of ground, from newspapers to magazines to academia and more. He also tackles the emerging and important area of interactive explanation, covering topics like how we perceive motion, the role of feedback and more.

Full-color illustrations throughout are to be expected in a book of this kind, and there is an ample supply of them. But in addition, the book comes with a DVD-based video course.

All in all this is an excellent overview of a topic that will only become more relevant and important in the coming years.
9 of 9 people found the following review helpful
5.0 out of 5 stars Destined to be a classic. 12 January 2013
By visualthreading .com - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
I've always enjoyed the visualizations, static and interactive, done by the New York Times. They generally contain a balance of simplicity and depth. Simplicity in presentation and organization while providing enough depth for exploration.

What I didn't fully appreciate was how much visual journalism (journalism in which the story takes a graphical form) parallels some aspects of a data scientist role. It wasn't until I picked up `Functional Art' by Alberto Cairo that I understood that visual journalists faced similar challenges in identifying the overarching story, organizing the structure, and designing visual communications to a general audience.

The book explores the theory and process of visual journalism based on Cairo's experiences working at Spanish newspaper El Mundo and teaching at the School of Journalism at the University of North Carolina at Chapel Hill.

Three of my favorite ideas/sections:

1. The `Visualization Wheel', a model of Cairo's that serves as a reference point when developing a visualization. There are two main halves to the wheel - the top part representing increased complexity and depth and the bottom part representing simplicity and lightness. The key takeaway is to provide balance to a visualization with the audience in mind. Certain audiences are likely to gravitate towards one than the other.

2. Discussion of engineers versus designers in their approach to graphical forms. On one extreme is Edward Tufte, who espouses a minimalistic approach to visualization. On the other extreme is graphic designer Nigel Holmes, who takes a more emotional, mimetic approach to graphic design. Cairo argues that there are benefits to both approaches.

3. A concise explanation of how the visual brain works. There are more detailed works on the matter (see Colin Ware) but this is one of the clearest explanations I've seen so far.

Overall, a great addition to the data visualization world. It serves as a great primer on visual communication for any budding data scientist.
8 of 8 people found the following review helpful
4.0 out of 5 stars A should read 2 January 2013
By Andreas Schneider - Published on Amazon.com
Format:Paperback
This book written by someone from the news magazine corner throws a new light on data visualizations and as such is a should (almost: must read) for everyone dealing with Dashboard Design or data visualizations. The books offers many examples from the real world, but: sadly the book format is definately too small for many of the infographics. A standard paperback size (closer to American Letter size or European Din A4 size would have served better). Sadly, some of the infographics are labeled in Spanish or Portugese, which is not suprrising knowing Alberto's background (Spain/Brasil). Still, it would have been nice if all infographics had been translated in English.
4 of 4 people found the following review helpful
5.0 out of 5 stars Excellent content, easy read 12 March 2013
By L - Published on Amazon.com
Format:Paperback|Verified Purchase
I was able to finish this book in one weekend. The writing is engaging, the content is clear, and the writer clearly knows his field well. I loved all the graphics and interviews with field experts.

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