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The Ten Commandments for Business Failure Hardcover – Import, 24 Jul 2008

4.3 out of 5 stars 10 customer reviews

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Product description

About the Author

Donald R. Keough , eighty-one, is chairman of the board of the investment banking firm Allen & Company. He served as president, chief operating officer, and a director of The Coca-Cola Company from 1981 to 1993. He was reelected a director of the company in 2004. He has served on many prominent boards of directors, including those of Berkshire Hathaway, McDonald’s, The Washington Post Company, Home Depot, H. J. Heinz Company, and The University of Notre Dame. He and his wife, Marilyn, live in Atlanta, Georgia. --This text refers to the Paperback edition.

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Product details

  • Reading level: 18+ years
  • Hardcover: 208 pages
  • Publisher: Portfolio Hardcover (24 July 2008)
  • Language: English
  • ISBN-10: 1591842344
  • ISBN-13: 978-1591842347
  • Product Dimensions: 14.3 x 2 x 21.8 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: #1,09,059 in Books (See Top 100 in Books)
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Customer Reviews

4.3 out of 5 stars
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Top Customer Reviews

Format: Paperback
The book which is written by former president of the Coca Cola Company, recommended by “Bill Gates” and “Jack Welch” and forwarded by “Warren Buffet”, was promising enough to be picked up from the store. To be precise, the book stood to the all these recommendations.

Donald Keough has poured his vital experience of Coca Cola years into this book. This is the first management book I have read which had flow of a fiction book. You hardly feel like putting it down. Small stories bring great wisdom, moreover when these are witnesses by author himself. Keough’s style of writing is compelling enough to convince you about the business wisdon you have already read at many places.

As author starts in the introduction:

” When I was asked to talk about how to win, my response was I couldn’t do that. What I could do, however, was to talk about how to lose and I offered a guarantee that anyone who followed my formula would be a highly successful loser.”

The book gives you ten (rather eleven) commandments for failure in Business, if you want to be successful, you need to be careful not to follow any of these. Commandments are made of simple business wisdom such as “Quit taking risks“, “Assume infallibility” and “Don’t take time to think” and it also includes some of the new wisdom such as “Put all your faith in Experts” and “Send mixed messages“. Its not the advice which makes the book interesting, rather the way the advice is presented. Small stories, amusing quotes and author’s personal experience make it good and delightful read.

The book is humorous, compelling and entertaining enough for atleast one read, although I am going to read it again.
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Format: Paperback Verified Purchase
A lot stress is laid on success stories and attributes that lead to astronomical successes.It would be really beneficial if one reads the failure stories and the attributes that caused them.You gain a lot by thinking in reverse.As the great mathematician Jacobi said "Invert always invert".We tend to do this intrinsically in multiple choice exams,when we do not know the exact answer and it helps immensely in improving the score.This books does something similar,more than that its an honest confession of one of the greatest business leaders in American history.A true treat!
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Format: Hardcover Verified Purchase
May be if you had read this book just when it was published , you would have thrilled to read it . but I have read whatever is written in the book over internet a million times .Some of the real life examples he gives to drive his point were interesting only because I I was not aware of the happening . nothing new .
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By Stuggard on 3 September 2015
Format: Hardcover Verified Purchase
A must read for every innovator,entrepreneur & businessman. Donald will walk you through many teachings in a very descriptive manner and providing very well known examples time after time which any one can relate himself to. I am lucky to have come across this book and it has taught me a lot about many aspects.
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Format: Hardcover Verified Purchase
This is an easy read and reinforces with examples 10 good principles that should be adhered in business practices.
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