- Reading level: 18+ years
- Hardcover: 208 pages
- Publisher: Portfolio Hardcover (24 July 2008)
- Language: English
- ISBN-10: 1591842344
- ISBN-13: 978-1591842347
- Product Dimensions: 14.3 x 2 x 21.8 cm
- Average Customer Review: 4.3 out of 5 stars See all reviews (10 customer reviews)
- Amazon Bestsellers Rank: #1,09,059 in Books (See Top 100 in Books)
The Ten Commandments for Business Failure Hardcover – Import, 24 Jul 2008
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About the Author
Donald R. Keough , eighty-one, is chairman of the board of the investment banking firm Allen & Company. He served as president, chief operating officer, and a director of The Coca-Cola Company from 1981 to 1993. He was reelected a director of the company in 2004. He has served on many prominent boards of directors, including those of Berkshire Hathaway, McDonalds, The Washington Post Company, Home Depot, H. J. Heinz Company, and The University of Notre Dame. He and his wife, Marilyn, live in Atlanta, Georgia. --This text refers to the Paperback edition.
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Top Customer Reviews
Donald Keough has poured his vital experience of Coca Cola years into this book. This is the first management book I have read which had flow of a fiction book. You hardly feel like putting it down. Small stories bring great wisdom, moreover when these are witnesses by author himself. Keough’s style of writing is compelling enough to convince you about the business wisdon you have already read at many places.
As author starts in the introduction:
” When I was asked to talk about how to win, my response was I couldn’t do that. What I could do, however, was to talk about how to lose and I offered a guarantee that anyone who followed my formula would be a highly successful loser.”
The book gives you ten (rather eleven) commandments for failure in Business, if you want to be successful, you need to be careful not to follow any of these. Commandments are made of simple business wisdom such as “Quit taking risks“, “Assume infallibility” and “Don’t take time to think” and it also includes some of the new wisdom such as “Put all your faith in Experts” and “Send mixed messages“. Its not the advice which makes the book interesting, rather the way the advice is presented. Small stories, amusing quotes and author’s personal experience make it good and delightful read.
The book is humorous, compelling and entertaining enough for atleast one read, although I am going to read it again.Read more ›
Most Recent Customer Reviews
Learned so much & very interesting one. Unfortunately Mr Donald R Keough was died in Feb.2015.Published 22 months ago by D Sriramachandra Murthy
The book was too old.. That is the piece was too old... Didn't feel good to hold such old piecePublished 23 months ago by Sonal G.