This incredibly easy-to-use camera slips right in your pocket, ready to capture the moment at a moment's notice. Get close to faraway subjects with 8x optical zoom, then snap gorgeous 16.1MP photos or record beautifully-detailed HD video. Your pictures will come out crisp and clear thanks to Optical SteadyShotTM image stabilization. For even more fun, enhance your images with built-in creative effects like Toy Camera and Pop Color. Or try Beauty Effects to adjust skin tones, remove blemishes and even whiten teeth-it's perfect for portraits.
From the Manufacturer
Clear and sharp images, even when enlarged
Capture richly detailed, high resolution pictures with 16.1 effective megapixels. The powerful sensor ensures that your images and movies remain sharp and low in noise, even when enlarged or cropped.
Shoot Blur-free Photos and Videos even from a distance
The Carl Zeiss Vario-Tessar lens delivers uncompromised, accurately detailed and realistic photos with excellent contrast, while its 8x optical zoom backed with optical steady shot (Active Mode) captures blur-free images and videos, even from a distance.
Greater stability for smooth videos
In addition to excellent stills, you can also capture high-quality movies using Full HD Recording standard. Thanks to the optical steady shot (Active Mode) feature, the effects of camera-shakes are greatly reduced, resulting in blur-free HD videos for your enjoyment.
Automatically selects the best mode for any shooting situation
With Intelligent Auto mode, snapping a perfect photo is a breeze. For a start, it determines the most ideal settings for different scenes. Intelligent Auto mode also combines the innovative technologies of Intelligent Auto Focus, Motion Detection and Intelligent Scene Recognition to ensure that you get beautiful photos, even in challenging conditions like low-light or backlit environments.
Create beautiful portraits with in-camera retouching
Instantly touch-up your portraits with the new beauty effect mode, which allows you to make changes to the appearance of your skin tone, eyes and teeth. Say goodbye to blemishes and look picture-perfect in every shot, without having to edit your photos on a computer.
Transform ordinary shots into beautiful scenes
Use the picture effect mode to expand your creative horizons and transform ordinary photos into artistic works. With the Cyber-shot W730, picture effect can be applied to photos as well as movies and even in Sweep Panorama mode.Advanced Flash Technology
Capture clear photos even in low-light situations with an advanced flash feature that delivers bright and clear photos, even when shooting faraway subjects.Simple Button Design
The Cyber-shot W730 is designed with you in mind. Its easy access buttons are all you need to get the perfect shot.
2.7(6.85cm); Clear photo LCD
The large 2.7(6.85cm) clear photo LCD (230,400-dot resolution) lets you appreciate your photos and movies with sharp, natural colours even in bright daylight. Enjoy a clear preview of the scene composition and camera settings before you capture your subjects.Built-In play memories Home Software
This pre-installed software makes it easy to transfer your videos and images to a computer for viewing, editing, sending via email and uploading to the internet.
Accessorise Your Cyber-shot
Chic or hardy cases. Tripods and extra batteries for extended shooting. Or multi-use cable for your camera. Extend the shooting possibilities of your Cyber-shot with Sony’s original camera accessories.