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The Republic of Tea Hardcover – Import, 17 Oct 1992

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Product details

  • Hardcover: 1450 pages
  • Publisher: Crown Business (17 October 1992)
  • Language: English
  • ISBN-10: 0385420560
  • ISBN-13: 978-0385420563
  • Product Dimensions: 18.4 x 2.8 x 23.5 cm
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Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 4.2 out of 5 stars 29 reviews
5.0 out of 5 stars Great book. Also I first learned about it in ... 20 March 2017
By FocusCatalyst - Published on Amazon.com
Format: Paperback Verified Purchase
I read this book in the early 90's when it first came out. Great book. Also I first learned about it in an WSJ article about best selling business books. So key to the marketing launch of the Republic of Tea brand was writing a best-selling book! I'm a marketing person and that has always blown me away. So impressive and so effective.

The book itself is very well written and interesting. It gives you a birds eye view of the initial creation through launch of a very successful brand.
1 of 1 people found the following review helpful
5.0 out of 5 stars How to Have Bill Ziegler as Your Mentor 17 December 2013
By Frankie Longings - Published on Amazon.com
Format: Hardcover Verified Purchase
I loved The Republic of Tea. The way Bill Ziegler looks at business and the advice that he gives to a young, ambitious Mel Rosenzweig is captivating. It's the mentor type relationship that all young aspiring entrepreneurs want in their lives. Bill had just sold Banana Republic and was looking to enjoy his time away from business, but all of a sudden he meets Mel at a sustainability conference and the two hit it off immediately. They start talking about tea and the opportunities that await here in America for a new type of tea company. A tea company that would do loose leaf teas and be distinctly different from the competition.

The book is based upon the faxes that Mel and Bill have after coming home from the conference and trying to get the business idea off the ground. Bill's advice to Mel as he searches and struggles to overcome his fears and limiting beliefs is incredibly. To all young entrepreneurs out there, you will be able to easily find yourself in Mel's shoes and when you do, you'll realize that this book was made for you. This is like having Bill as your mentor and him telling you the harsh advice that you need. The advice that your idea is nothing without execution. The advice that you can't wait around for something/someone to pop out of thin air and help you start your business. You have to be responsible and be the one in charge. You have to invest your time and energy if you ever want to have a chance of succeeding in your business.

Bill offers his advice in zen like wisdom and a few of my favorite quotes are:

The secret of happiness, you see, is in accepting (dare I say wanting?) what you already have.

Finally, here's seven words more useful than a million dollars worth of market research: If we'd buy it, it will sell.

I tend to place a greater value on ideas in the form of action than action in the form of ideas.

Life is not an idea. Starting a business is not an idea. It is getting things done.

4.0 out of 5 stars Worthwhile, in a weird way 3 March 2015
By Kyle Eschenroeder - Published on Amazon.com
Format: Kindle Edition Verified Purchase
This little book is mostly a collection of emails between the business partners starting The Republic of Tea.

It's different than any business I've read for this reason. It's not broken down into easy lessons. It's a portrait of a business being formed. From crazy ideas to reality.

Because of this organic structure it doesn't quite hold your (my) attention at points. Maybe that's not the point, though. Like sipping tea, it's about the moments, the process, you don't need to race to the end to "get it".

Definite worthwhile.
2.0 out of 5 stars Save some Time, Read the First and Last 30 Pages 26 June 2015
By Jaclyn - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Finally, by the time I was about to stop reading, things picked up. I liked the idea of the book (seeing the thought process behind the birth of a company) but it took way to long for the owner to stop talking around and around about ideas, and start doing. I guess everyone/everything in their own time, but from a book perspective, the story was too slow.
4.0 out of 5 stars Very helpful 7 June 2013
By Eslem Torres - Published on Amazon.com
Format: Kindle Edition Verified Purchase
At first i was expecting a book about the history and the experience they have when building RoT but instead is a lot of faxes they send to each other. I was a little disappointed at the begging but when I started to get deep in the book with the pages I found some extraordinary anecdotes I can extrapolate to my actual businesses.

Very inspiring and a must if you are planing a businesses for a very specific niche.