100% PP 100%25%20PP
   402.00
  • M.R.P.:    699.00
  • You Save:    297.00 (42%)
  • Inclusive of all taxes
FREE Delivery on orders over ₹599.00. Cash on Delivery eligible.
In stock.
Sold by uRead-shop (4.7 out of 5 | 32,011 ratings) and Fulfilled by Amazon. Gift-wrap available.
Other Sellers on Amazon
Add to Cart
   402.00
FREE Delivery on orders over    599.00. Cash on Delivery eligible. Details
Sold by: Amazing Buy
Add to Cart
   519.00
+ FREE Delivery
Sold by: Buy Amazing Book
Add to Cart
   539.00
+ FREE Delivery
Sold by: BooksShop
Have Used Books to Sell? Sell Used & Fund Your Shopping
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more.
See all 2 images

Pre-Suasion Paperback – 26 Sep 2016

4.5 out of 5 stars 11 customer reviews

See all 7 formats and editions Hide other formats and editions
Price
New from
Paperback
"Please retry"
   402.00
   402.00
click to open popover

Frequently bought together

  • Pre-Suasion
  • +
  • influence: The Psychology of Persuasion (Collins Business Essentials)
Total price:   795.00
Buy the selected items together

Description for Pre-Suasion

Review

"A fascinating, fluent and original book from one of the giants of behavioural science." (Tim Harford, author of The Undercover Economist Strikes Back)

"It's a book that is guaranteed to be a bestseller among marketeers, but it should also be a must-read for any professional or consumer - in other words, all of us." (David Halpern, CEO, the Behavioural Insights Team, author of Inside the Nudge Unit)

"The great social psychologist Robert Cialdini has written another timeless and indispensable book about the psychology of influence. I'll be recommending it for years and years." (Amy Cuddy, author of Presence)

"An utterly fascinating read on how the most important drivers of persuasion aren't the words we choose in the moment, but how we set the stage beforehand. Robert Cialdini is the world's foremost expert on influence, and you will never look at it the same way again." (Adam Grant, author of Originals and Give and Take)

"No social psychologist's research has been used more often or successfully than that of Robert Cialdini, who literally "wrote the book" on influence. Now, he's done it again, showing us the power of the moment before an attempt to persuade. This is classic Cialdini - authoritative, original, and immediately practical." (Richard H. Thaler, co-author of Nudge and author of Misbehaving)

Book Description

A revelatory exploration of the science of persuasion, from the author of the international bestseller, Influence.

See all Description for Pre-Suasion

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter mobile phone number.



Editor's Corner
Discover what to read next through our handpicked recommendations. See more

Product details

  • Paperback: 432 pages
  • Publisher: Random House; Latest edition (26 September 2016)
  • Language: English
  • ISBN-10: 1847941427
  • ISBN-13: 978-1847941428
  • Product Dimensions: 15.3 x 3 x 23.4 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: #1,658 in Books (See Top 100 in Books)
  • If you are a seller for this product, would you like to suggest updates through seller support?


What other items do customers buy after viewing this item?

Customer Reviews

4.5 out of 5 stars
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback Verified Purchase
I had read Influence by the same Author many years ago and was impressed by its thorough research based content and easy read. That book is considered seminal for a reason and it helped people understand how human psychological biases are exploited by marketers and sellers of products, services or ideologies. It was an eye opener for many. This second book by the Author after almost 35-40 years is similarly ground breaking. While Influence described the persuasion steps taken during the selling process this book outlines the steps that can be taken before even the selling begins. Subtle cues and hints that will prime the prospect/victim's mind with the desirable (for us of course) state which will in turn help the selling pr persuasion process go smoothly. The book is based on solid multi decade research by the author and other renowned researchers in the Human psychology domain. Some of the research findings are mind boggling and difficult to believe in the first glance.
Who can be benefited by this book? Almost any one who may ever need to convince/persuade other humans or ever need to sell either products, service or ideas to others. That encompasses vast canvass. If you are web designer, consultant, presenter, entrepreneur, marketer, salesman or even parent or spouse then you may use (of course ethically) some of the tips in this book for your advantage. The real danger is this knowledge is so potent that it can be misused to manipulate others. As Author says he wrote first book to warn the consumers on the tricks used by salesmen. But ultimately those techniques were used by salesmen for their advantage. He says that now he has written this book for any one who wants sell his ideas to others. He has thrown the towel and pretense.
Read more ›
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending Feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
This book builds on Prof. Cialdini's earlier bestseller Influence and provides a framework to harness the power of persuasion. You will appreciate Pre-Suasion much more if you read Influence first.

Part I answers the question, what determines if a persuasive appeal is successful? Prof. Cialdini highlights the importance of appropriately directing the attention (of the person who is being persuaded - recipient), and carefully constructing the psychological frame in which an appeal is placed, By arranging recipients to be receptive to a message before they encounter it, we can significantly enhance the odds of success (Pre-Suasion)

Part II highlights the role of association in persuasion - get the recipient to focus on concepts that are aligned associatively with the appeal. Prof. Cialdini discusses the role and importance of language, metaphors, geography/environment, and identity/beliefs/attitudes,

Part III explores the specifics of why the six principles of persuasion possess such a sweeping psychological force. Prof. Cialdini's details the key elements of each principle and provides practical tips to harness their power. Prof. Cialdini introduces the seventh (new) principle - unity. The book concludes with a deep and powerful message "In large measure, who we are with respect to any choice is where we are, attentionally, in the moment before the choice"

If you want to dig deeper into any of the topics you will find a comprehensive list references and notes.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending Feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
Good
Comment Was this review helpful to you? Yes No Sending Feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
Just started reading, its a long read and worthy of very page in the book.
Comment Was this review helpful to you? Yes No Sending Feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
Awesome Book with great information about pre suasion n influence
Comment Was this review helpful to you? Yes No Sending Feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
Same old concept. Verbose.
Comment Was this review helpful to you? Yes No Sending Feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Look for similar items by category