- Paperback: 432 pages
- Publisher: Random House; Latest edition (26 September 2016)
- Language: English
- ISBN-10: 1847941427
- ISBN-13: 978-1847941428
- Product Dimensions: 15.3 x 3 x 23.4 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (11 customer reviews)
- Amazon Bestsellers Rank: #1,658 in Books (See Top 100 in Books)
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Pre-Suasion Paperback – 26 Sep 2016
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Description for Pre-Suasion
"A fascinating, fluent and original book from one of the giants of behavioural science." (Tim Harford, author of The Undercover Economist Strikes Back)
"It's a book that is guaranteed to be a bestseller among marketeers, but it should also be a must-read for any professional or consumer - in other words, all of us." (David Halpern, CEO, the Behavioural Insights Team, author of Inside the Nudge Unit)
"The great social psychologist Robert Cialdini has written another timeless and indispensable book about the psychology of influence. I'll be recommending it for years and years." (Amy Cuddy, author of Presence)
"An utterly fascinating read on how the most important drivers of persuasion aren't the words we choose in the moment, but how we set the stage beforehand. Robert Cialdini is the world's foremost expert on influence, and you will never look at it the same way again." (Adam Grant, author of Originals and Give and Take)
"No social psychologist's research has been used more often or successfully than that of Robert Cialdini, who literally "wrote the book" on influence. Now, he's done it again, showing us the power of the moment before an attempt to persuade. This is classic Cialdini - authoritative, original, and immediately practical." (Richard H. Thaler, co-author of Nudge and author of Misbehaving)
A revelatory exploration of the science of persuasion, from the author of the international bestseller, Influence.See all Description for Pre-Suasion
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Top Customer Reviews
Who can be benefited by this book? Almost any one who may ever need to convince/persuade other humans or ever need to sell either products, service or ideas to others. That encompasses vast canvass. If you are web designer, consultant, presenter, entrepreneur, marketer, salesman or even parent or spouse then you may use (of course ethically) some of the tips in this book for your advantage. The real danger is this knowledge is so potent that it can be misused to manipulate others. As Author says he wrote first book to warn the consumers on the tricks used by salesmen. But ultimately those techniques were used by salesmen for their advantage. He says that now he has written this book for any one who wants sell his ideas to others. He has thrown the towel and pretense.Read more ›
Part I answers the question, what determines if a persuasive appeal is successful? Prof. Cialdini highlights the importance of appropriately directing the attention (of the person who is being persuaded - recipient), and carefully constructing the psychological frame in which an appeal is placed, By arranging recipients to be receptive to a message before they encounter it, we can significantly enhance the odds of success (Pre-Suasion)
Part II highlights the role of association in persuasion - get the recipient to focus on concepts that are aligned associatively with the appeal. Prof. Cialdini discusses the role and importance of language, metaphors, geography/environment, and identity/beliefs/attitudes,
Part III explores the specifics of why the six principles of persuasion possess such a sweeping psychological force. Prof. Cialdini's details the key elements of each principle and provides practical tips to harness their power. Prof. Cialdini introduces the seventh (new) principle - unity. The book concludes with a deep and powerful message "In large measure, who we are with respect to any choice is where we are, attentionally, in the moment before the choice"
If you want to dig deeper into any of the topics you will find a comprehensive list references and notes.
Most Recent Customer Reviews
This book is ok if you haven't or don't read much books or just beginning to start reading self help books, but if you are an avid reader of self help books this books offers... Read morePublished 1 month ago by Rohit
This book builds on Prof. Cialdini's earlier bestseller Influence and provides a framework to harness the power of persuasion. Read morePublished 4 months ago by Amazon Customer
A must read if cognition and how the brain works fascinates you.Published 6 months ago by Amazon Customer
Finished reading this book.. Amazing insights about how influence works and how can influencers prime their subjects in such a way that they react to the message favourably.. Read morePublished 8 months ago by Mukesh, Author of Your Startup Mentor