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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses Paperback – 6 Oct 2011

4.4 out of 5 stars 126 customer reviews

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Frequently bought together

  • The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
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  • ReWork: Change the Way You Work Forever
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Product description

Review

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company. (Philip Delves Broughton Financial Times)

Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles (Dan Heath, coauthor of Switch and Made to Stick)

If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book. (Randy Komisar, founding director of TiVo)

The Lean Startup will change the way we think about entrepreneurship (Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School)

Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur - and every manager interested in innovation (Marc Andreessen, cofounder of Andreessen Horowitz, Opsware, and Netscape)

I know of no better guide to improve the odds of a startup's success' (Mitchell Kapor, Founder, Lotus Development Corp)

This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business (Scott Cook, Founder and Chairman, Intuit)

About the Author

About the Author: Eric Ries is a Silicon Valley entrepreneur and is well known all around the world for pioneering the Lean Startup movement. He is a Yale University graduate with a BS in Computer Science. And in 2004, he co-founded the IMVU Inc which was his second venture into the business field after the failure of his first company. He has a hosted several sold out conferences about the Lean Startup initiative.

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Product details

  • Paperback: 336 pages
  • Publisher: Penguin UK (6 October 2011)
  • Language: English
  • ISBN-10: 0670921602
  • ISBN-13: 978-0670921607
  • Product Dimensions: 15.3 x 2.4 x 23.4 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (126 customer reviews)
  • Amazon Bestsellers Rank: #769 in Books (See Top 100 in Books)
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Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
This book starts fresh, frustrates in the middle by continuous repetition and in the end you hurry to try to finish it. If you are new to this field and haven't read any book on lean methodologies then you can go for it. If you have read The Four steps to Epiphany or The Startup Owners manual then you will find this book to be having nothing new. Another aspect of this book which hurt me was when you end this book then at the end page there is a disclosure in which Eric Ries(author) reveals the company list in which he has invested. More than 90% of the examples which he has given in his book are companies in which he has invested. I inquired them by visiting there websites and i found that in last 4 years many of those startups have failed and since i read this book in 2015 so it proves the conclusion which he drew were not necessarily correct. Lastly i would say you can read this book once and if possible do the udacity course of steve blank who pioneered this movement.
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It will teach you effectively how to test, validate and learn continuously and keep making the product better each day. It gives many real examples of how companies got results after following the rules.
Lessons of a lifetime from a failure but eventually a leader. He gives all the lessons he has learned after years of failing and how he used them eventually to be what he is today.
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This book is full of excellent ideas that I expect will be critical to running a startup. I feel that I'm much better equipped to take the plunge after reading this book. The fact that Eric's ideas are widely adopted nowadays — minimum viable product, pivot, metrics, and so on.

Unfortunately, the book is hard to read, specifically the first half, which could be condensed to half its length, because there's too much repetition. The author leaves you to figure out what a term means from reading an anecdote spread over two pages rather than defining it explicitly and clearly defining it. Some chapter names are meaningless, like "Leap", and give you no indication of what to expect. Some case studies are not obviously connected to the point the author is trying to make — you scratch your head and try to figure out what it means, and what the point must have been, and what the moral of the story must have been.

But, stick with it, and you'll be rewarded with a solid, well thought-out, evidence-based method on running a startup with less risk, stress, time, money and effort.

Here's a summary of the book:

Introduction:
The lean startup method has five principles:
1) Entrepreneurs are everywhere.
2) Entrepreneurship is management, albeit a form of management that applies under the conditions of extreme uncertainty in a startup. If you think management is not cool and reject it, you'll have chaos and failure.
3) Validated Learning. Startups exist not to just make things, serve customers, or make money. They exist to learn how to build a sustainable business.
4) Build - measure - learn: Startups should go through this loop, as fast as possible.
Read more ›
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I am reading it thoroughly and implementing the suggestions simultaneously.

I am confident of positive results as the feed back loop is shorter and I get to make corrections (pivot) and continue further (persevere)...

Excellent managed development!
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Vision , steer , accelerate
decide what is the vision , where do you want to go i.e. the end goal .
that vision will motivate you throughout the journey to the goal .
Steer : navigate , keep changing direction during the journey to the goal if you are headed in wrong direction
Accelerate : pick up pace once on the right path
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This book speaks a lot about the predictive approach to do better in process and innovation.

I like the way the book is articulated well with some of the failures and the pro-founding success stories by following lean-start up methodology.

I also see that the author goes little sentimental over the last chapter about the wasted resources. But, the way the chapters are arranged gives you lot of information and definitely ignites fire to follow lean startup methodologies to be successful by not wasting resources at the end.
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The author Eric Ries a Silicon Valley entrepreneur, venture and startup advisor, pioneered the Lean startup movement. He has learnt, applied and taught these techniques over the years while being a CTO, and as an advisor to multiple corporate and startup boards. The author in this book explains how a startup or a new initiative in an established organization can continue to grow by being lean and agile, using simple techniques of executing ideas from the learnings to quickly build a sustainable business.
The author introduces the readers to a framework Build-Measure-Learn feedback Loop—an agile product development technique that follows the concept of build faster and ship sooner which is commonly known as Minimum Viable Product (MVP) building methodology. MVP methodology is used to build faster with minimum but crucial features, test those to validate assumptions against the measurable feedback and inputs from the customers. These learnings are subsequently used to build next cycle of MVP by either persevering on the same path or pivoting to a new one. Each concept is further explained with real life experiences and instances from startups and corporate organizations alike, which makes this book very interesting and engaging.
The author has provided insightful learnings on identifying project wastages in terms of time, money and other vital resources. He has provided tools on measuring the feedback/data using what he calls 3 A’s metrics: Actionable, Accessible and Auditable, and warns against the pitfalls of vanity metrics that is loaded with unwanted and useless data.
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