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Lateral Thinking Paperback – 2 Mar 2010

4.2 out of 5 stars 29 customer reviews

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Product description

Review

If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are. (Sir Richard Branson)

About the Author

Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind.

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Product details

  • Paperback: 272 pages
  • Publisher: Penguin UK (2 March 2010)
  • Language: English
  • ISBN-10: 0141033088
  • ISBN-13: 978-0141033082
  • Product Dimensions: 13.3 x 1.9 x 19.7 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Bestsellers Rank: #2,072 in Books (See Top 100 in Books)
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Top Customer Reviews

Format: Paperback Verified Purchase
Lateral thinking was always in the back of my mind, but this book gave me an insight into this often quoted but least understood topic..The techniques like analogies, alternatives, brainstorming stand out..
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Format: Paperback Verified Purchase
Book is written with delineate the method very lucidly one can adapt the way of writing very easily and try the mentioned experiments none of the said methods are something which we can't do or we are not doing in day to day life author beautifully bring us the new idea of looking into the things.It has positivity and once anyone go through the book have definitely a new dimension added to his/her perception and way of thinking.Deep understanding of human psychology did by Edward de Brono.The book is written so marvelously whenever I go for this book I make myself prepare for it because this book has its own influence on human perception and each line has its own significance and author has adapted the wonderful methods to change the one's thinking from vertical to lateral thinking.If you read any autobiography of successful manager you find the one of the aspect behind the successful is the way' of thinking i.e.lateral thinking.
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Format: Paperback Verified Purchase
I have just begun reading this, but I am well familiar with Edward De Bono's work before. His works have inspired many people and it is no exaggeration when I say he revolutionized the way people think. The book is a classic text book of creativity, not just mere tricks and puzzles. It is a must have.
Amazing service n offer n delivery by Amazon
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A very helpful book on self help.
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nice book to understand the thinking process and to expand it. since its reference and main points were earlier studied, i was expecting every thing to new, which was not. overall a nice book which challenges our thinking to expand thinking step by step.
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Format: Paperback Verified Purchase
superb book, i have to workout on this daily then only it may useful
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Format: Paperback Verified Purchase
Reading this completed 1/4th of this till now author has described the need of lateral thinking and compares it vertical thinking.

This book is a must read book for everyone.
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By ravim TOP 1000 REVIEWER on 28 November 2016
Format: Paperback Verified Purchase
A book that has already inspired more than one generation. A must read if you wish to explore facets of your brain and find new solutions to everyday issues. I bought this as a present for a friend and he was enamoured with the ideas the book can provoke.
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