- Paperback: 324 pages
- Publisher: Adams Media (24 September 2014)
- Language: English
- ISBN-10: 162153247X
- ISBN-13: 978-1621532477
- Product Dimensions: 15.2 x 15.5 x 22.9 cm
- Amazon Bestsellers Rank: #1,34,882 in Books (See Top 100 in Books)
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Brand Thinking And Other Noble Pursuits Paperback – 24 Sep 2014
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Transcends business implications to dive into the very nature of human behavior. . . . a powerful look at the role brand plays in society, politics, economics, psychology and technology. --Nadia Tuma
About the Author
Debbie Millman has worked in the design business for over twenty-five years. She is president of the design division at Sterling Brands, where she has overseen the redesign of more than two hundred global brands. She is cofounder and chair of the groundbreaking Masters in Professional Studies in Branding program at the School of Visual Arts. Millman's previous books include How to Think Like a Great Graphic Designer, also published by Allworth Press. She lives in New York City.
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Most helpful customer reviews on Amazon.com
When functional differences are negligible there is a requirement to create an emotional difference. When branding moves into services, it becomes much more complex.
One of Coca-Cola's 'big ideas' is optimism.
P&G's Global Design Officer believes it's the responsibility of a leader to have a sense of vision. A brand is seen as an emotional connection. At P&G they first determine the purpose of the product, then go on to building the brand. A brand should help you feel better, look better, be better, reach a destination or a goal